Usability studies consistently show that pricing information is beneficial in assuring consumers, even when that pricing is merely hypothetical. Behold! Hypothetical prices.
Something like this: Small boutique website
$4,000 - $6,000
Something like this: Medium size website
$7,000 - $9,000
Something like this: Swanky ecommerce store
$8,000 - $11,000
Something like this: Hugely complex site with a bazillion pages, store, blog, and many other features
*Based on an hourly rate of $75 an hour. I do charge by the project in a majority of cases. In my mind, not doing so would create a conflict of interest.
$1,000 - $2,000
Brand identity (brochures, business cards, letterhead, etc.) see example
$1,000 - $3,500 +printing costs
Something like Facebook
Something like Groupon
Something like a basic mobile app
Honestly, web apps have so many variables it’s almost impossible to price them, even using ballpark figures. If you want a rough idea without a proposal, give me a call, tell me the requirements, and I can give you a range.