Sterling Lentz
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Sterling Lentz
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Freelance web design and art direction in Portland, Oregon.
  • July 20

    How the human brain thinks in stories

    Behavioral psychology tells us that if we want to influence people, we shouldn’t let rationality get in the way of a good story

  • July 17

    My site has been nominated for a CSS Design Award!

    Will I join the pantheon of web success stories or be annihilated, my ashes left to float in the darkness?

  • June 29

    Good execution is more valuable than great creative

    Chasing brilliance jeopardizes projects more than it should

  • April 1

    How to reduce the complexity and cost of a new website

    Proven strategies to improve the chances of delivering a quality site on time

  • March 26

    Mobile websites expensive, but no longer optional

    Google’s new, zero-tolerance policy for websites without a mobile-optimized view changes the question from if to how

  • March 21

    What I learned expanding my studio and failing miserably

    With more work than I could handle myself I expanded my business, hired staff, and shot for the stars. Then it all came crashing down.

  • March 16

    Randomness as originality

    HTC’s Robert Downey Jr. ads for the new M9 come from nowhere. Do they stay there?

  • March 10

    Your client isn't from hell

    Improving your relationships with clients by looking inward

  • March 1

    Unknown Unknowns

    Understanding problems more than solutions