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Description

Logo Design for Freefall

Client

Freefall is an archive of interviews, articles, studies, theories, philosophy, and art on the subject of catastrophe. Freefall is scheduled to come online early 2013.

Challenge

To design a logo that captured the obliviousness of humanity, even as we are accelerating towards our own demise.

Solution

The logo is a diving man, gracefully extended in mid-air, without a care in the world for the slab just beneath him.

Logo Design for Freefall Logo Design for Freefall picture 2