Monarc Tree began with an ambitious goal: build a world-class brand and product for a marketplace that didn't yet exist, and do it all from scratch.

The brainchild of an electrical infrastructure magnate, Monarc Tree set out to shift how home automation works. Lead by an enterprising young CEO, Monarc Tree developed the hardware and software to deliver the control of almost anything to tenants in leased developments, the first technology of its kind. Despite the lack of competition, Monarc's leadership insisted on building an entire brand ecosystem: product, mobile app, and website that would embody Monarc's aggressive, modern values.

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