Complex international resource accounting is a dry subject. Connected Insight came to me wanting to humanize their company and the services they offer.
In simple terms, Connected Insight is a consultancy with a companion web app. Because of the nature of the business, it's difficult to even understand what they do, let alone make the services more accessible. What I did was break the services down into four buckets: the app, consulting, international presence, and ultimate outcome. Then we created a series of illustrations that represented each area. These illustrations were used to pull ideas together in a new website, as well as a bespoke brochure.
Click to expand
Click to expand
Click to expand
Click to expand
Click to expand
Click to expand
Click to expand